First of all if you're not familiar with the word: Recommerce is the selling of previously owned items through (online) marketplaces to buyers who reuse them.

The textile production is one of the most climate-damaging industries of the world and every year more and more garments are produced that end up on the landfill. That's why it's all the more important that we extend the life cycle of our products and thus save resources.

Current estimates suggest that 150 billion new garments are produced annually.

Fashion Revolution found out that extending the life of clothing by only a further 9 months would reduce carbon, waste and water footprint by 20-30% each.

Even though we make sustainable and fair fashion, we are still producing new garments. This is our first big attempt towards more circularity.

57% of people own clothes, shoes and accessories they haven’t worn in the past year.

Social media and capitalism tell us everyday we need more things to live a happier, better, more successful, healthier (insert any positive adjective here) life.

We are used to buy new clothes constantly. And even if they might be all fair and eco, they still take up resources. Let's prolong our unworn clothes life by re-selling them.

As in relationships it's best to let something (or someone) go so they make someone else happy.

Read under SELL JAN 'N JUNE what to do if you're unsure about what to do with your unworn item.

Don't get us wrong. We adore recycling. We love the fact that Germany recycles almost all it's plastic bottles. We love using recycled fabrics such as recycled cashmere, recycled cotton or recycled polyester.

But truth be told: Less than 1% of garments are currently being recycled.

It's still not possible to recycle clothes that are made from mixed fibres. Mixed natural fibres are ok. But as soon as there comes only one % of elastane, polyester, acrylic or any other chemical fibre into the mix, the recycling gets very problematic.
Is it weird that we can fly to the moon but not properly recycle textiles? Yes. But that's the current state.

Before recycling there are three steps to consider. The first step is to find a new home for your unwanted garments. So much effort and resources have gone into making the item, so the first step should be trying and make sure the item is used again and again and again. Hint: you can do this via new·ish.

The second step is to use the item or the fabric by upcycling or creating something new from it.

Then finally, once all the options for reuse and upcycling are exhausted, recycling is the final step.

It isn't waste until we waste it, they say. True that!
Sometimes a JAN 'N JUNE item you loved so much last year doesn't fit you and/or your style anymore. And what now?

Having it hanging around in your closet isn't the solution and we can all agree simply throwing it away isn't either.
By selling it through our trade in portal you can use our easy peasy system and let us do the work. As soon as your item gets sold you get the payout or the voucher - whatever you chose.
Find more information one how the process exactly works here.

Should I stay or should I go?
Generally if you haven't worn something in 12 months you probably won't wear it again.
But in case you aren't sure if you should sell your JAN 'N JUNE item or not try this method.

1. You take the item(s) out of your wardrobe and put them in a box in your room.
2. Define a time frame - 4 weeks for example.

3. You can take items out of the box whenever you want and wear them.
4. If you haven't touched them after your defined time frame has passed, they should find another home.

Current estimates suggest that 150 billion new garments are produced annually.

Globally a truckload of textiles lands on a dumpsite every second - or gets burned.

And it takes 200+ years for textiles to decompose in those landfills.

The Swedish Chemical Agency KEMI estimates that the degradation of textiles in landfills accounts for the release of over 2,000 tonnes of hazardous colorants into the environment in the European Union each year.


Crazy numbers, aren't they? Let them sink in.
We think it is quite obvious that we have to think more circular and find solutions for the waste problem. Recycling, rewearing are definitely one of the solutions. But it's also about rethinking (fast) fashion, about owning less and buying more mindful.

Wondering what else we do with samples, faulty items and dead stock? As a sustainable fashion brand, it has always been clear to us that we don’t want to throw not even one single item away.
Our goal is to value all of our effortly manufactured products as much and as long as we can, so we decided to give second chances to our samples, faulty items and dead stock:

New·ish: You're already here so you do know we have a second hand shop called new·ish. This way we can offer a way to get more circular with the clothes we produce.

Sample Sale: We organize sample sales in our office from time to time to give you the chance to fall in love with (sometimes even unique) JAN ’N JUNE pieces!

Thrift Shops: Unsold samples and dead stock items get a second chance at Second Schanze, a thrift shop in our hometown Hamburg.


Upcycling: We give faulty items to upcycling designers (such as Nonoi Studio) who know how to make something beautiful out of pieces that can’t be worn anymore. 

Offcuts and leftover fabrics: We use offcuts and leftover fabric for beautiful little accessories such as scrunchies or little bags.

Donating: Warm hats, beanies and scarfs are regularly donated to amazing local projects for people in need.

Fabric Swatches and sample fabrics: We give them to schools and kindergarden projects for art classes. Feel free to contact us if you have something in mind. Annika will help you at mail@jannjune.com.

We always liked the idea of re-commerce. We just never had time or money building up the (technical) infrastructure while doing a fair fashion brand simultaniously. But this has changed!

Our partner reverse.supply was founded in Berlin at the beginning of 2021. With its service, the startup paves the way for fashion brands to enter the recommerce market.

Via its own logistics center in Berlin, a steadily growing team takes over the operational and technical efforts involved in reselling the JAN 'N JUNE preloved aka new·ish garments.
They take care of everything for us behind the scenes - the processing, logistics, pictures, etc.

As a reliable partner, reverse.supply stands closely alongside JAN 'N JUNE and enables us to make one step closer towards circularity. 

Ish is a term for "kind of" or "sort of". So when we say new·ish we mean kind of new - but not really.

The official definition of new·ish is describing something that is somewhat new.

Honestly, probably many of the clothes you own are not "old" in terms of how used they look. They are still new·ish and deserve another chance with somebody else.

We believe in circularity and second hand fashion. The more curated, the better. And that's why we think our second hand store deserves an own name and logo. New·ish by JAN 'N JUNE was born.

A bottle of wine, Hamburg, summer 2013. That‘s when we, Anna + Jula, first had the idea to come up with an eco fashion label. It was a personal need. “Why is there no stylish, sustainable and affordable fashion label?”. We couldn’t find one.

And if you can’t stop thinking about it, you don’t stop working for it. We love fashion AND our planet. We don’t want the first harm the second. It took us over a year to actually start JAN ‘N JUNE. But the minute you’re in it – you’re in it. 150%. No excuses.

So here we are now. A wonderful team of 16 talented and loyal people. Working together to create beautiful and minimalistic sustainable fashion.
Tons of determination, ups and downs and little by little building our baby to make the world a tiny bit better.

With new·ish by JAN 'N JUNE we are bringing sustainability and circularity to a next level. Fair and sustainable fashion, but make it second hand - if you want. Your choice.

#byebyefastfashion #fashionforthosewhofixthings